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Job Opportunity: Marketing Analytics Associate - Hulu

등록일: 11.16.2015 15:25:58  |  조회수: 1396

Job Title: Marketing Analytics Associate
Location: Hulu (Santa Monica, CA)
 
Job Description
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers
with the stories they love. We create amazing experiences that celebrate the best of entertainment
and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious
smarts, intense curiosity and determination to be the best. Come be part of the team that’s
powering play.

SUMMARY
This hands-on, analytical role calls for an entrepreneurially minded marketer with demonstrable experience with data analysis, user behavior analysis, and campaign based online marketing.
An interest in the analytics landscape and emerging platforms is essential, as the team’s
responsibilities and workflow are constantly evolving. In this role you will ensure the successful performance of marketing efforts across all digital and offline channels. A fundamental
understanding of digital marketing and associated key metrics is necessary.

WHAT YOU’LL DO

  • Analyzing data trends around media performance, landing page and site user experience testing
  • Assessing multi-channel marketing performance by benchmarking against historical metrics
  • Leveraging Google Analytics and internal reporting tools to gain insights about user behavior
  • Assisting with campaign execution across teams with regard to tagging, tracking, implementation and analysis
  • Work with relevant stakeholders to define measurement framework. Create and produce campaign performance reports with actionable insights delivered daily/weekly in addition to a wrap report upon completion.
  • Structuring A/B tests and analyzing results on Hulu.com and third-party websites
  • Compiling weekly campaign performance data, and helping build a cross-channel attribution model for customer acquisition

WHAT TO BRING
  • 2-5 years of relevant experience in a highly analytical environment; Media agencies, consumer loyalty programs, subscription or ecommerce business models highly valued
  • Fundamental knowledge of media metrics (CTR, CPC) and key performance metrics (CPL, CPA)
  • Extensive experience with online reporting tools (Google Analytics, Omniture, Facebook Insight, Youtube Analytics etc.)
  • Skilled at working with and distilling actionable insights from large data sets
  • Passion for the emerging media landscape, information capture, and user behavior tracking
  • Advanced knowledge in Excel and familiarity with data-related analytics tools (Tableau, SQL)
  • Nimble and open to taking on new challenges


More Info: http://www.glassdoor.com/Job/jobs.htm?suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=&sc.keyword=&locT=C&locId=1146850&jobType=






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